Where SEO focuses on organic search results, Search Engine Marketing (SEM) typically refers to paid advertising tactics, such as Google Ads, that bring a targeted audience to your website. These results are clearly identified as ads on Search Engine Results Pages (SERPs), and could include various types of advertising, including search (text) ads, shopping ads, display ads, email ads, or YouTube ads. SEM is also referred to as PPC (pay-per-click) and can drive conversions more quickly than organic SEO’s more cumulative efforts.
It’s important to remember that the short- and long-term success and health of your paid search efforts require frequent monitoring, testing, and tweaking. Prime Advertising can develop, monitor, and maintain a solid paid search strategy for your business.
Create search ads that are triggered to appear on your competitors’ related keywords to secure your exposure and the chance to convert clients from competitors to you.
Target people based on their location by creating ads in different languages and deciding where you want them to appear; you can specify the country, the city, and a specific region anywhere in the world.
Optimized Search Ads can drive relevant traffic to your website since they appear on top of the Search Engine Result Page, or SERP, above the organic results.
Ads appear for free, and you will only be charged when someone engages with your ad. Therefore, you can gain free exposure and brand awareness on search engines and are only charged when someone clicks on the ad to visit your landing page.
Paid search ads give you the opportunity to test your ads’ performance and measure the results you’ve gathered for each campaign. This allows you to evaluate and identify what you ultimately need to optimize for better performance in the future.
When you partner with PRIME, we become an extension of your team. We’ll get to know you and your business to truly understand where you’re coming from and where you want to go. Our creative, collaborative team brings energy, enthusiasm, and an unparalleled level of commitment every day.